The 85 World

IN THIS ISSUE

More than 85% of the world’s population lives outside Northern America and Europe. Rapidly growing, urbanising, and connecting populations are transforming the global geo-economic order across this vast and diverse ‘85 world’.

The old order of Western domination of technology, trade, economic might, and aspiration has given way to a world of multiplicity, as rising countries, cities, firms, and individuals – fuelled by unprecedented technological and physical connectivity and growing middle classes – are reconfiguring the global grid. The rise of the ‘non-Western’ world is here to stay, with far-reaching implications for how we produce, connect, consume, and live.